I started my career as a writer and editor for lifestyles and women’s magazines 15 years ago and now combine that same sophisticated editorial judgment with facility across cutting-edge digital content and communications platforms.
Though I remain nostalgic about the permanence of the printed word, I’m far more enthused by the opportunities for storytelling (and marketing) that have been made possible by the Web.
A master’s program in digital media entrepreneurship at the Walter Cronkite School of Journalism and Mass Communication converted me from a one-trick traditionalist to a forward-thinking futurist with hands-on multimedia skills. Later, coordinating an entrepreneurship institute for journalism educators enhanced my understanding of how to create, maintain, market and monetize digital platforms. And my full-time job exposed me to sales, marketing and intrapreneurship, and most recently, SEO and SEM.
Today I blend these skills to curate niche publications and repurpose content across platforms, blog, maintain websites, manage social media, pitch media, send e-newsletters, create podcasts, self-publish books, place low-cost, high-ROI digital advertising and make sure that the content I develop is found by its intended audience.
I place ads on search and social using Adwords, Facebook, LinkedIn and other tools and personally don’t understand why anyone would buy static advertising on a website for a monthly charge ever again.
If you need help–as in a compressed tutorial–catching up on everything you need to know in the digital age, contact me to see if my services are a fit for your needs.
I am the author of several ebooks in Kindle Direct Publishing as well as print-on-demand titles in CreateSpace. I am passionate about women’s issues and the relationship between employees and work in America. I was previously a Certified Professional Resume Writer.
When I have spare time, I read, run, write, travel, hug my furkids, admire my husband’s culinary prowess and support colleagues’ indie film and performance ventures.